You already know quite a bit about your clients, so put that knowledge to work to provide the best services in the best possible way. Darren Root, CPA.CITP, CGMA, explains.
Darren Root, CPA.CITP, CGMA
M. Darren Root, CPA.CITP, CGMA, is general manager of Rootworks—the profession’s leading accounting firm-improvement organization. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises—which is why he launched Rootworks in the first place. His real-world experience and innovative ideas incite clarity and excitement among Rootworks members as they work to build their own modern, highly profitable, and technologically savvy firms.
