We’ve definitely come a long way since the days when advertising for accountants was “a violation of professional ethics,” a notion that was dissolved in roughly 1978, as I recall. And, no, I was not practicing; I was still in... Darren Root, CPA, CITP, CGMA
M. Darren Root, CPA, CITP, CGMA, is CEO of RootWorks—a premium membership-based organization dedicated to helping small to mid-sized accounting firms successfully transform their practices into Next Generation Accounting Firms®. He is also a CPA with more than 30 years of practical experience at the helm of his accounting firm, Root & Associates. Over the course of his career, Root has authored three thought leadership-driven books: The E-Myth Accountant, YouTility for Accountants, and most recently, The Intentional Accountant. He has consistently been recognized as a top thought leader in the accounting profession, having been named to the “Top 25 Most Influential Thought Leaders” and “Top 100 Most Influential People” lists. Root is the publisher of CPA Life magazine and the former executive editor of CPA Practice Advisor. He is also a member of the Board of Directors for The German American Bancorp and a highly sought-after nationally acclaimed speaker on the subject of building and managing a Next Generation Accounting Firm.
