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Tax Pro Center | Intuit > Articles by: Darren Root, CPA.CITP, CGMA

Darren Root, CPA.CITP, CGMA

Darren Root, CPA.CITP, CGMA

M. Darren Root, CPA.CITP, CGMA, is general manager of Rootworks—the profession’s leading accounting firm-improvement organization. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises—which is why he launched Rootworks in the first place. His real-world experience and innovative ideas incite clarity and excitement among Rootworks members as they work to build their own modern, highly profitable, and technologically savvy firms.

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Practice Management

Technology to make your life easier in 2021

January 6, 2021 (Last Modified: January 7, 2021) / Darren Root, CPA.CITP, CGMA
Technology to make your life easier in 2021

Focusing on your tax firm’s front office is just as important as your back office. Implement best practice solutions with help from Darren Root, CPA.CITP, CGMA.

Full Story

Grow your practice, Practice Management

How to identify, connect, and get referrals

October 9, 2018 (Last Modified: December 4, 2020) / Darren Root, CPA.CITP, CGMA
How to identify, connect, and get referrals

Learn from Darren Root, CPA, CITP, CGMA, about how to grow the number of client referrals to your tax and accounting practice.

Full Story

Practice Management

Get SaaSy: What Does Software as a Service Mean for You?

March 2, 2016 (Last Modified: September 14, 2018) / Darren Root, CPA.CITP, CGMA
Get SaaSy: What Does Software as a Service Mean for You?At every turn these days, you hear the buzzwords, the “cloud,” “SaaS” and “hosted.” If you are like most accounting professionals, you are likely a bit confused on what each means and how they apply to the value to your...

Full Story

Client Relationships, Grow your practice, Practice Management

How to Give Great Service and Win More Business

December 14, 2015 (Last Modified: October 17, 2017) / Darren Root, CPA.CITP, CGMA
How to Give Great Service and Win More BusinessI’m at the point in my life where I look to buy products and services based largely on the experience I receive. There was a time when going out to dinner meant going to places like TGI Fridays, Cracker Barrel...

Full Story

Practice Management

5 Ways to Save Time During Tax Season

October 2, 2015 (Last Modified: June 28, 2017) / Darren Root, CPA.CITP, CGMA
5 Ways to Save Time During Tax SeasonWith tax season upon us, spending a little time now in planning mode can have a big impact on your success over the next few months. Through every strategy, each idea and all the team meetings we invest in to...

Full Story



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