I'm leaning more in George's direction.  As a professional tax preparer there is no way in the world (not even for a milllllion dollars) that I would go on a program and speak about the virtues of Turdddotaxxx.  That's like a professional basketball player going on TV and talking about the virtues of Nike or some other footwear company.  It's one thing to go on and say that using a tax software or VITA or something of that nature can help improve your chances of getting your return done right, but I would never speak about a specific software.