this is what i do every year.

I'd call Lacerte, and hold for x minutes.  Once it get through, I tell the lady with a sweet voice on the other line: 

I paid Lacerte for my subscription already (this point is likely important only to me),  how do I install the 20yy software? 

I always get the help from the Lacerte folks.   Except that x increased from 1.5 to 45 over the years.