Darren will discuss the core elements that make up a modern firm—that is, one that is high-performing, profitable and scalable. In this session, Darren will provide deeper insight on the value of working within a cloud-based tech stack, creating digital end-to-end processes that support on-demand collaboration with clients and simplify operations, serving ideal clients proactively with “off-the-shelf” products, and cultivating a healthy culture. Tune in to see all that's involved in running your own modern firm.

The services you offer, how you do your work, how you work within your office, and the manner in which you engage your customers are all rapidly evolving. What can you do to adapt and adjust to changing client expectations? How can you set up your firm to deliver on your clients' needs and to future proof your firm? This session will discuss macro industry trends and will provide an overview of the products and resources Intuit is providing to help you on your journey toward becoming a firm of the future.