"Why are they on the site if they are just for social media content???"

We keep trying to get a copy of the Gift Catalog where we can use our Points, but here it is, another Christmas season, and we still can't order anything with those points.

"No need to get huffy. It was an innocent quiry."

Ha ha ha, did you really think we got Huffy? What you seem to have triggered is yet another "enhancement expectation:"

"we are currently working at expanding our user profiles and allowing users to indicate this exact type of criteria"

Because they keep "improving" the Profiles functions, rather than the Forum functions and rather than the Product functions. What I'd like to buy with those frequent flyer program points is some help for Intuit to fix things in the timeframe that they also are being relied on.