That is a wee bit odd having one package that is available for new customers only.  But then again this is Intuit, where the alternative spelling for Intuit is Odd, so go figure.  I am kind of anxious to hear the explanation for this one.  Like you said, they offer the price break for new customers because of the preparers "cost to convert" factor, but providing one whole package that is only available for new customers is a new one.