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@Just-Lisa-Now- wrote:

Im not sure I even understand what they're selling...

"Prevent scope creep with suggested services and pricing templates". 

What is Scope Creep?

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They are selling a detailed Engagement Letter that says specifically what you are being paid to do and what you are not being paid to do

So "Scope Creep" means you end up doing more work than you had originally bargained on.

For example, it says: I will do (a) for $300, (b) for $50 and (c) for a $50 for a total of $400.  If you want me to do anything else it will cost more, such as (d) it will cost you an additional $100 or (e) it will you an additional $60. 

And I would like to add:  If I send you an email with a list of questions and you respond by sending 1/2 of the answers, then a couple of weeks later 1/4 of the answers, then the next day you ask "Is my tax return done", it will double your fees.   😁