Many products on the market are equally good although differences in their UI and complexity in the various settings may make some more user-friendly than others.

If you are a small practice, you may like to check this website which certifies AV products and read a couple of reviews (which often reference their findings): https://www.av-test.org/en/antivirus/home-windows/

If you are a practice that utilizes network and has a couple more devices you need to protect, you could also refer to the results here: https://www.av-test.org/en/antivirus/business-windows-client/windows-10/october-2019/